29th May | SapientNitro Unveils Lineup of Luminary Storytellers for iEX Event

James Cameron, Dame Vivienne Westwood, Steven Levitt and Heston Blumenthal to join SapientNitro thought leaders in exploring the evolution of storytelling to engage today’s consumer


Oscar-winning director James Cameron, renowned designer Vivienne Westwood, culinary innovator Heston Blumenthal, and celebrated U.S. economistSteven Levitt will be at the London Film Museum on May 29, 2013 for its third annual Idea Exchange event (iEX). Targeting senior level business and marketing leaders from around the globe, iEX 2013 will showcase the world of StoryscapingSM, SapientNitro’s approach to the evolution of storytelling.

iEX 2013 keynotes and presenters represent a diverse range of backgrounds and perspectives to enrich the discussion around the future of storytelling:

  • James Cameron: Visionary Oscar®-winning director and film writer James Cameron continues to blaze new trails in storytelling through uniting the power of technology with universal truths of human experience.
  • Dame Vivienne Westwood:  This legendary British designer gives people a provocative new way to express their personal stories through fashion.
  • Steven Levitt:  Named one of Time magazine’s “100 People Who Shape Our World,” the economist and best-selling co-author of Freakonomics utilizes the insights from data to help us better understand human behaviours.
  • Heston Blumenthal:  Three-starred Michelin chef Heston Blumenthal tells unique stories through combining traditional gastronomy with modern technology—fuelling conversations long after the experience.

For further details:



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