“WE were thinking about post New Look women,” says Joe Bates, one third of the Sister by Sibling NEWGEN design team which includes Sid Bryan and Cozette McCreery. “We found these extraordinary photographs of American women from that era, hosting Tupperware parties, living in houses with white picket fences,” he continues. “A feeling of domestic glamour”.
http://www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear/sister-by-sibling/